Typically on Writer Wednesdays, I like to share a short story, a journal entry, or some general help for writers out there.
Today, though, I wanted to write–well, rant— about something different.
Monday night, Huff the Hubs and I were sitting in the living room, watching The Voice (btw, I’m really digging the new energy Pharrel and Gwen Stefani are bringing to that show). During one of the commercial breaks, there was a short ad for the makeup line, Wet n Wild.
As most of us ladies know, that is one of the cheaper brands of makeup/one of the first cosmetics we ever bought as teens with our own money because we could actually afford the $1.50 mascara and $2.00 lip gloss. (LipSmackers was for the wealthy.)
As I watched the commercial, my first thought was: “Oh wow! Wet n Wild is finally doing commercials! I’ve never seen a commercial for them before!”
Then, as the ad played on, I started to get angry.
First, the ad starts out with young women wearing skin-tight pleather outfits, clearly in a club. Now, when I was younger, WnW was seen as tween/teen line. That was the makeup before you got older and wised up that other brands were better. So I cringed at the thought of 12 and 13-year old’s seeing this commercial and thinking, “Oh, I want to look like that!”
Then, the commercial continues and we see Girl A looking at Girl B enviously. Girl A starts to do her makeup exactly like Girl B to which Girl B loses her cool and starts fighting with Girl A.
I felt as though this commercial was saying: “Compare yourself to others and try to be EXACTLY like them” as well as “If someone tries to be like you/steal your look, slap them with your purse and start a fight for no good reason because they’re not worthy.”
The ad continued with similar circumstances until it finally came to an end, being replaced by a toilet paper commercial and leaving me with my mouth open and eyes wide.
I don’t know if its my new child-centric brain that I’ve acquired since I had a child, or the fact that I’m still all fired up from Emma Watson’s speech at the UN yesterday, but I feel as though this commercial (among many) is sending the absolute WRONG message to our girls. I’m not calling for a boycott of the products or anything like that. I’m all for the free market and the right to advertise your business. However, I feel as though commercials and advertisements like these are setting us back as a society.
Have you seen the commercial?
Watch the commercial below and give me your take:
What do you think?