Normally on Her’s Day Thursday, I talk about a BAMF of a woman that changed society’s views of their gender and made waves in the fight for women’s rights. Today, I’m going to talk about two companies that are also working to help women of all shapes, sizes, and colors feel like the queens they are and empower them with ferocity.
While scrolling through my Facebook news feed the other day, I came across this amazing video from Dove. Its part of their “Choose Beautiful” campaign. A social experiment was performed in which Dove hung two signs above doors. One sign read: “Average” and the other, “Beautiful”. They set up hidden cameras to see which door women would walk through and created this video:
What door would you choose?
Retailer Lane Bryant also caught my attention this week. After Victoria’s Secret came out with their “Perfect Body” spread, the backlash was palatable. Who decides what constitutes a “perfect body” anyhow? Certainly not VS! Lane Bryant took matters into their own hands and came out with their own ad, celebrating EVERY body with their Cacique line of lingerie.
The LB site says it all: “The women who wear Cacique know that sexy comes in many shapes and sizes. They’re no angels—and they own it. Join the women who are redefining sexy by posting your personal statement of confidence using the hashtag, #ImNoAngel.”
What do you think of the ad?
What companies have you seen that make women feel beautiful? Are there any you feel could be working harder? What would you do to change it? Tell me in the comments below!